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Hi, my name is

Lily Paszyc

Digital Marketing Professional

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About

I am a social media marketer and digital creator based in Fort Collins, Colorado. With a degree in Marketing from Colorado State University, I specialize in crafting impactful digital campaigns and building engaging online communities. My passion lies in combining creative storytelling with strategic insights to help brands connect with their audiences authentically. Whether it’s content creation, campaign management, or analytics, I thrive on delivering results that make a difference. Let’s collaborate to bring your vision to life!

Certifications I’ve Received

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Services

Creating visual content (graphics, photos, videos, reels) Copywriting for captions, blogs, and ads Branded templates and designs Short-form video editing (TikTok, Instagram Reels)

Content Creation 

Creating visual content (graphics, photos, videos, reels) Copywriting for captions, blogs, and ads Branded templates and designs Short-form video editing (TikTok, Instagram Reels)
Paid ad campaign setup and management Audience targeting and retargeting A/B testing for ad creatives Performance analysis and optimization

Social Media Advertising

Paid ad campaign setup and management Audience targeting and retargeting A/B testing for ad creatives Performance analysis and optimization
Hashtag research and strategy Keyword integration for better discoverability Optimized profile bios and descriptions

SEO for Social Media

Hashtag research and strategy Keyword integration for better discoverability Optimized profile bios and descriptions
Content strategy and planning Account setup and optimization Daily posting and engagement Community management and moderation Analytics and reporting

Social Media Management

Content strategy and planning Account setup and optimization Daily posting and engagement Community management and moderation Analytics and reporting
Social media audits and recommendations Platform-specific growth strategies Brand voice and positioning development Trend analysis and implementation

Digital Strategy Consulting

Social media audits and recommendations Platform-specific growth strategies Brand voice and positioning development Trend analysis and implementation

Education

Cheverus High School

private, Jesuit, co-educational, college-preparatory school in Portland, Maine

Colorado State University

Degree of Business Administration

Concentration-Marketing

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Lily Paszyc